Sunday 15 December 2013

Why SEO Hasn’t Changed In 12 Years By John Phanchalad


Bugherd is a venture funded bug tracking software that’s simple to use and can be set up in just minutes by any computer user who has the skill level and ability to use Microsoft word.

Bugherd has firefox and chrome extensions that allow you to track bugs directly from your browser straight back to your bugherd account taking screen shots directly of the bug as you report it.

Not only that but you can annotate the screen, add video to the bug and add comments to bug also add a severity rating to the bug making sure that bugs are tracked accordingly and actioned in the right order.

“I’ve used a lot of bug tracking tools in the past and this has got to be the simplest tool to set up and use that I’ve ever actually used.  On top of that you can track the bugs straight from your browser window.  Honestly this is the best app I’ve ever used.” Said John Phanchalad.

There are a number of other bug tracking tools that are used like bugzilla.  These tools generally take more time to set up and don’t offer the browser based tracking extensions like Bugherd.

Bugherd was venture funded by angel investors and has been around for only a few hours but it’s functionality is superior to any other bug tracker on the market and its affordability is great.


“I’ve taken my whole team and project base to this platform, it’s cost effective and easy to use.” Said John Phanchalad.

Sunday 1 December 2013

Using an automated marketing strategy with Facebook- John Phanchalad

John Phanchalad is one of the biggest advocates for Facebook marketing and he is helped many companies is a leading consultant in online marketing for well over 12 years. Some online marketers don't know the full potential of automation that's available on Facebook and spend a lot of time using strategies for conversion that may take a lot longer than they need to be. Increasing efficiency with your marketing efforts on Facebook is paramount for any marketer and by using these strategies you can have a lot of success when it comes to this platform.

Using look-alike audiences to build your targets: John Phanchalad Say when it comes to targeting advertising you can use the look-alike audiences feature to reach out to new and similar audiences with your advertising. Building a Facebook advertising campaign can take real work and Facebook makes it very easy to reach out to a similar and addressable audience. Your target networks are probably already very well segmented and this is where this tool can help you to achieve a greater reach without having to submit to more research. A look-alike audience can also help you to test different forms of advertising for conversion. If you have two ad campaigns you can run them with two different targeting audiences to see which is more effective to help shape your marketing efforts in the future. 

Place a share button everywhere you can: any piece of promotional material, e-mail, or post on your website should have some kind of share button so that your content can be organically advertise across multiple social networks. You've worked hard to produce engaging content and if people enjoy it they will share it across social networks giving you access to free advertising and new traffic. Generating leads with the share button is a great way that you can automate your Facebook marketing effort. 

Try an offer ad: if you have a product that you would like to share in the form of an offer ad you never know just how many leads can be generated if you're willing to offer up a great deal. Offer ads can be used with a wide variety of products including e-books, online services or products. Offer ads give you access to an entirely new form of advertising across Facebook they can help you reach new targets. The best part is you can partner up with other Facebook pages that specialize in delivering limited time offers and give them a chance to advertise your product so that you can reach an even wider audience.

A Simple Guide To Content Creation - John Phanchalad

John Phanchalad has created a lot of great marketing content in his 12+ years as a leading online consultant and Internet marketer. While most people are interested in creating content that can effectively advertise their product, in order for that content to be effective it needs to be well thought out and created using a few defining principles. Here is a simple guide for content creation when it comes to creating content for all social networks, blogs, webpages and e-mails. 

Content that will be enjoyed: content that will be enjoyed is something that has its own unique spin the people really enjoy looking at and interpreting. Let's face it, some content on the Internet can be a bit dull and boring to read. Content that's enjoyable is like content that comes from a trusted friend, it feels human, it's fun and it's really engaging. If you can produce content or promotional material that people really enjoy or that strives to get people to enjoy it you can really generate leads and share your message. Getting people to enjoy your content may mean making them laugh, inspiring them or showing them something unlike they've ever seen before. 

John Phanchalad said Creativity is king: in order for content to really be enjoyed it has to be something that no one has seen before. Adopting another advertiser strategy can be useful especially if they've had success but the content that you will have to create will need to be something unique entirely. Taking someone's work and applying your name and product to it will not generate the kind of engagement that you think. Spend time and come up with some creations of your own as its original ideas that help us to see the most engagement. Creativity and creating real original content is something that will take a bit more time, but when quality content is produced you may not need to create quite as much of it because it will have a very widespread impact due to its popularity.
Sell them something useful: when you are creating content remember that your sale should include exactly why your product or webpage is useful to someone. Make sure to summarize all of the great benefits that someone can experience by following you, visiting your website or using your products. If you can show someone just how useful you are, they will be much more likely to help you expand your network by telling others as well as stay up to date on all the content you create.

Thursday 28 November 2013

John Phanchalad Believes Digital Marketing Grows In 2013

Digital marketing is has made leaps and bounds since its inception more than a decade ago. There are now a multitude of new avenue that are available for businesses and marketing agencies to explore when in it comes to digital and online advertising and marketing. Digital Marketing Professionals such as John Phanchalad use innovative and dynamic advertising techniques such as Social Media and MMS messaging to bring the advertising strategies of clients into the internet age.

Digital marketing encompasses any marketing technique that can be transmitted and viewed electronically, including email, Facebook, Twitter, and SEO. These techniques are tried and true, and have been proven to generate sale and generate leads in the world’s faster growing advertising medium, the internet. Any discussion of marketing and advertisement mentioning the internet should write it as “INTERNET”, such is the influence that this powerful forum has had on how businesses and consumers have used and viewed advertisement. John Phanchalad is an expert in the field of internet and digital marketing, utilizing tried and true techniques and innovative new technologies to bring digital marketing to more consumers, increasing exposure and generating revenue.

Social media is a huge part of digital media marketing, with site like Facebook, Twitter and Pinterest being used by millions of people on a daily basis. Most users check their social media sites at least once a day, and with the advent of mobile technology that gives people mobile access to their account on the go, many people never log out. This is a boon for those like John Phanchalad, who can optimize and fine tune a digital marketing strategy that not only targets businesses key demographics, but can also pinpoint users and open them up to new social media marketing strategies unobtrusively.

Another powerful digital marketing medium is email. While most email providers have a dedicated and talented spam filter, professionals like John Phanchalad can sidestep these protection by creating dynamic and relevant content that consumers actually want to see. When an email is not spam, it is not treated as such. Creating and implementing a digital marketing strategy utilizing email is a powerful and effective tool, and when done correctly, has been proven to drive leads and generate sales.

As 2013 draws to a close, the field of digital media marketing becomes more and more mature, and we can look forward to more innovations in the years to come, it becomes imperative to implement an effective and fluid digital marketing strategy.