John Phanchalad is one of the biggest
advocates for Facebook marketing and he is helped many companies is a leading
consultant in online marketing for well over 12 years. Some online marketers
don't know the full potential of automation that's available on Facebook and
spend a lot of time using strategies for conversion that may take a lot longer
than they need to be. Increasing efficiency with your marketing efforts on
Facebook is paramount for any marketer and by using these strategies you can
have a lot of success when it comes to this platform.
Using look-alike audiences to build your
targets: John Phanchalad Say when it comes to targeting advertising you can use
the look-alike audiences feature to reach out to new and similar audiences with
your advertising. Building a Facebook advertising campaign can take real work
and Facebook makes it very easy to reach out to a similar and addressable
audience. Your target networks are probably already very well segmented and
this is where this tool can help you to achieve a greater reach without having
to submit to more research. A look-alike audience can also help you to test
different forms of advertising for conversion. If you have two ad campaigns you
can run them with two different targeting audiences to see which is more
effective to help shape your marketing efforts in the future.
Place a share button everywhere you can:
any piece of promotional material, e-mail, or post on your website should have
some kind of share button so that your content can be organically advertise
across multiple social networks. You've worked hard to produce engaging content
and if people enjoy it they will share it across social networks giving you
access to free advertising and new traffic. Generating leads with the share
button is a great way that you can automate your Facebook marketing effort.
Try an offer ad: if you have a product that
you would like to share in the form of an offer ad you never know just how many
leads can be generated if you're willing to offer up a great deal. Offer ads
can be used with a wide variety of products including e-books, online services
or products. Offer ads give you access to an entirely new form of advertising
across Facebook they can help you reach new targets. The best part is you can
partner up with other Facebook pages that specialize in delivering limited time
offers and give them a chance to advertise your product so that you can reach
an even wider audience.
No comments:
Post a Comment