A Simple Guide To Content Creation - John Phanchalad

John Phanchalad has created a lot of great marketing content in his 12+ years as a leading online consultant and Internet marketer. While most people are interested in creating content that can effectively advertise their product, in order for that content to be effective it needs to be well thought out and created using a few defining principles. Here is a simple guide for content creation when it comes to creating content for all social networks, blogs, webpages and e-mails. 

Content that will be enjoyed: content that will be enjoyed is something that has its own unique spin the people really enjoy looking at and interpreting. Let's face it, some content on the Internet can be a bit dull and boring to read. Content that's enjoyable is like content that comes from a trusted friend, it feels human, it's fun and it's really engaging. If you can produce content or promotional material that people really enjoy or that strives to get people to enjoy it you can really generate leads and share your message. Getting people to enjoy your content may mean making them laugh, inspiring them or showing them something unlike they've ever seen before. 

John Phanchalad said Creativity is king: in order for content to really be enjoyed it has to be something that no one has seen before. Adopting another advertiser strategy can be useful especially if they've had success but the content that you will have to create will need to be something unique entirely. Taking someone's work and applying your name and product to it will not generate the kind of engagement that you think. Spend time and come up with some creations of your own as its original ideas that help us to see the most engagement. Creativity and creating real original content is something that will take a bit more time, but when quality content is produced you may not need to create quite as much of it because it will have a very widespread impact due to its popularity.

Sell them something useful: when you are creating content remember that your sale should include exactly why your product or webpage is useful to someone. Make sure to summarize all of the great benefits that someone can experience by following you, visiting your website or using your products. If you can show someone just how useful you are, they will be much more likely to help you expand your network by telling others as well as stay up to date on all the content you create.